Itai is a practicing architect and researcher focusing on designing with the human experience in mind. He is Director of Hume, a science-informed architecture and urban design practice backed by research at its Human Metrics Lab. In 2015, Itai founded the Conscious Cities movement – a new field of research and practice for building people-centered environments that are aware and responsive using data analysis, AI, tech, and science-informed design. Itai is the director of The Centre for Conscious Design, a think tank focused on using design to address urban challenges facing society. A fellow at The Centre for Urban Design and Mental Health and the Urban Design Forum, Itai also carries out thought leadership roles in bodies such as Harvard and Brookings Institution and is on the Advisory Council of the Academy of Neuroscience for Architecture.